The challenge
A D2C brand entirely dependent on paid ads. Every rupee of growth cost money, margins were being squeezed, and organic traffic was under 400 sessions a month.
What we did
- Fixed the technical foundation first — 1,400 crawl errors and a 4.2s load time
- Restructured a flat category architecture into proper topic clusters
- Published buying-intent content targeting comparison and "best for" searches
- Earned links through digital PR with food and wellness publications
- Improved on-page conversion so the new traffic actually bought something
The result
+312% organic sessions and 41 keywords on page one. The figures below are measured against the three months before launch, using the client's own analytics rather than ours.
+312%
Organic sessions
41
Page-one keywords
-34%
Blended cost per acquisition
1.4s
Load time
”
Eight months of SEO and we are ranking on page one for terms we never thought we could win. Monthly reports are plain English, not jargon.
PN
Priya NairFounder, GreenLeaf Organics
